'Fair and handsome ' to be endorsed by King khan:

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'Fair and handsome ' to be endorsed by King khan:

Sharukh khan has endorsed products right from beauty soap to hair oil and now he is all ready to endorse the emani's fairness cream'Fair and handsome'.

"It was not easy to convince him"says Mohan Goenka and emani. ltd.They had to meet him eight to nine times to make him agree to this,as he feels that this decision of his might hurt his fans.

It is the first time that a male celebrity is endorsing a fairness cream.Mohan Goenka selected shahrukh khan as he is loved by all and he has got a really 'fair' personality.

As we all know shahrukh khan was the first Indian male celebrity to endorse 'Lux' soap.